OUR STORY

Who we are

We are a Belgian based company that started with a simple mission: to simply and sustainably furnish a place with pieces that could be left for the next generations. Easier said than done. We discovered it is increasingly difficult to make the right choices in a market saturated with easily disposable, unethically produced homeware and furniture. We cherish minimalism and sustainable production and through exploring ways we could achieve this, we created Nowo Living - a place that promotes a new way of living. All based on living in sync with nature, surrounded by purposeful, well-designed objects.

In harmony with nature, we curate and produce essential homeware. At Nowo Living we are firm believers of functional design achieved with a minimalist aesthetic. We believe in the purity of simple, organic shapes and natural materials that translate in designs built to last for generations.

We focus on the use of high-quality materials and sustainability, that is why you will notice most of products have been crafted or produced in Europe.

In the end, we care about well-designed, functional home pieces that contribute to your comfort and well being.

Our Philosophy

We champion quality over quantity, curating products that stand the test of time. Our focus is on ethically sourced materials, sustainable production, and elegant, minimal aesthetics. Every piece we select is designed to enhance your home while contributing to a healthier planet.

A New Way of Living

At Nowo Living, we believe that a home should be a reflection of mindfulness, sustainability, and timeless design. Founded with the vision of curating homeware that aligns with eco-conscious living, we bring together thoughtfully crafted pieces that embody simplicity, functionality, and respect for the environment.

What makes us different?

Nowo Living is more than just a marketplace. We curate:
Handcrafted homeware – Supporting local artisans and small European brands.
Sustainable essentials – Home goods made from natural and non-toxic materials.
Timeless design – Aesthetic, functional, and durable pieces that complement any space.

Our mission

We exist to inspire a more conscious way of living. Through carefully curated collections and a commitment to sustainability, we empower our customers to make choices that positively impact their well-being and the planet.

Why Sustainability Matters

The homeware industry is flooded with fast-production items that prioritize convenience over sustainability. At Nowo Living, we aim to change that by making it easy for you to choose products that are beautiful, durable, and ethically made. We prioritize eco-friendly packaging and source from brands that share our vision for a greener future.

Sustainable Materials Icon

Sustainable Materials

Made in Europe Icon

Made in Europe

*except carpet production
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Timeless Design